| 翻訳と辞書 |
| human billboard ： ウィキペディア英語版 |
human billboard
A human billboard is someone who applies an advertisement on his or her person. Most commonly, this means holding or wearing a sign of some sort, but also may include wearing advertising as clothing or in extreme cases, having advertising tattooed on the body. Sign holders are known as human directionals in the advertising industry, or colloquially as sign walkers, sign wavers, sign twirlers or (in British territories) sandwich men. Frequently, they will spin or dance or wear costumes with the promotional sign in order to attract attention.
==History==
Human billboards have been used for centuries. In 19th century London, the practice began when advertising posters became subject to a tax and competition for wall space became fierce. Prince Pückler-Muskau described the activity in 1820s London as such:
Furthermore, besides holding signs, some human billboards would wear sandwich boards. Charles Dickens described these advertisers as "a piece of human flesh between two slices of paste board".〔 It was claimed in ''The Times'' in mid-1823 that such human billboards were a London invention—while a familiar sight in London, the "biped advertisement" was new in Paris at that time.
The banning of posters from private property in London in 1839 greatly increased the use of human billboards. As the novelty of seeing humans carrying placards wore off, advertisers would come up with variations on the theme in order to catch the eye, such as having a "parade" of identical human billboards, or having the human billboards wear outrageous costumes.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「human billboard」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|